About Us

OUR STORY

Glitz the quality of seeming very attractive, exciting and impressive, in a way that is always genuine which has been associated with unique designs, superior quality, and creative designs. The seed for this journey was sown in 1970’s when Mr. Sundar opened the doors to wholesale jewellery business in Coimbatore.His vision was to be creative in jewellery that sees a customer as a family member and provide them unmatched value for spectacular designs. Over time, his daughter in law & daughter found the concept interesting and thought to make it live with a unique designer jewellery boutique retail outlet.Modern in outlook, yet truly traditional at heart, Glitz Jewels designs is the perfect rendezvous of trends and tradition, setting them a class apart from the rest. All this has led to a exclusive designer boutique in the market offering with utmost quality, trendy, sleek, budget friendly and affordability.

OUR BELIEF SYSTEM

Creativity and Perfection is the guiding principle behind every creation at Glitz Jewels. The customer isn’t buying jewellery at our outlet, they are buying topmost quality, along with their purchase. And the brand goes to great lengths to fulfil its promise of offering unmatched designs with trendy, sleek & attractive at affordable prices.At Glitz Jewels, jewellery is more than an accessory — it's a deeply personal expression of identity, admiration, and tradition. It carries the essence of heritage and the joy of celebration. Recognizing the emotional and cultural significance jewellery holds in the lives of our customers, we are committed to creating designs that resonate with diverse lifestyles and strengthen the personal connection people share with each piece.Our core values have helped Glitz jewels to earn a reputation within shorter time as one of the most trusted and customer-focused brands in the city, with loyal customers becoming our greatest advocates.

Design Vision

Glitz Jewels design vision revolves around creating timeless pieces that blend tradition, luxury, and contemporary aesthetics. Our key elements:

Cultural Heritage and Symbolism

Inspired by rich traditions, rituals, and regional artistry.

Our Designs often incorporate religious, or ethnic motifs (e.g., peacocks, lotuses, temple art, god figures etc).

Craftsmanship & Detailing

Emphasis on handcrafted excellence.

Techniques like Mother of Pearl, Laser Printing and top quality casting reflect skilled artistry.

Modern Elegance

Our Aim is to meet evolving tastes with sleek, minimalist, or fusion styles.

Combines gold with CZ diamonds, colored stones, or modern textures.

Versatility and Wearability

Designs suited for both everyday elegance and occasional grandeur.

Modular or convertible jewellery is gaining popularity (e.g., detachable pendants, dual-purpose necklaces).

Innovation with Tradition

Use of CAD/CAM and 3D printing in conceptualizing intricate patterns.

Balancing innovation with heritage for unique collections.

Sustainability and Ethics

Increasing focus on ethically sourced gold and eco-conscious practices in design and manufacturing.

Product Design

Designing our gold jewellery involves a strategic blend of aesthetic appeal, functional wearability, and market relevance. Our major elements involved in product design are:

Concept Development

Research and Inspiration: Draws from art, culture, fashion trends, or historical motifs.

Theme Creation: Every collection often has a central theme (e.g., floral, celestial, heritage, minimalism).

Material Consideration

Type of Gold:

Purity: 22K (traditional), 18K (modern, diamond-studded) which are lightweight, durable.

Color Variations: Yellow gold, rose gold, dual-tone.

Additions: Use of top quality imported CZ diamonds, pearls, colored gemstones, enamel work, etc.

Product Categories

Necklaces & Pendants: Ranging from artistic jewellery, temple jewellery to minimal chains.

Earrings: Studs, jhumkas, 3D Designs, Abstract designs, Bali etc.

Bangles and Bracelets: Classic solid gold, adjustable & flexible modern styles.

Rings: Flower pattern, Heart pattern, Casting, CZ stone rings, stackables.

Trend Alignment

Current Trends: Lightweight jewellery, geometric designs, nature-inspired motifs.

Customization: Personalized name pendants, zodiac motifs, initials etc.

Branding & Differentiation

Unique design signatures or motifs that identify the brand (e.g., a signature clasp or engraving or CZ casting).

Packaging and presentation also reflect the design philosophy.

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